For engaging with the potential prospects marketers should find the right automated leads first. Sales and marketing teams can walk past the prevailing B2B marketing trends with the automation leads to lure customers into the sales funnel. Besides, leads can also help you to work for your prospects so that you can help them to boost conversions. Marketing and lead generation go hand in hand and when you are working with lead generation experts you are sufficing your team with a reliable list of qualified prospects that are worthy of your tie and resources. Customer acquisition is possible only when automation is accelerated and a lean, agile database is deployed with lead generation. Marketers should move to our data-driven lead gen framework and build resilient, forward-looking revenue strategies that incorporate the best practices for trending revenue operations.